The Media Development Authority (MDA) of Singapore is leading a delegation of 17 companies to MIPCOM 2011.

This marks Singapore’s 11th expedition to one of the world’s largest audiovisual and digital content markets.

Held in Cannes from October 3-6, the event is expected to attract 12,000 participants from 104 countries.

A total of 48 programme titles will be offered for international sale and distribution at MIPCOM 2011, covering more than 400 hours of factual, drama and animation content.

MDA said the participation rate of Singapore companies has increased 40 per cent this year, including a good mix of TV production companies, animation companies, content distribution companies, as well as a media services company.

A third are first-time participants.

Source: CNA